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Theodore Levitt, 81, Who Coined the Term ' Globalization', Is Dead. ( January- February 1980) " Production- Line Approach to Service" ( September- October 1972) " The Globalization of Markets" ( May- June 1983) " Creativity Is Not.

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The era of the “ multinational corporation” was drawing to a close, Levitt asserted. Although the term had undoubtedly been in use before— the New York Times said it was used in other senses “ at least as early as 1944” — it was Levitt who first popularised ( marketed?


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Growing opportunities of e- business and other Internet activities allow companies to focus not only on domestic or national markets, but also on diverse global markets. As a barrier to the globalization of markets is to make a valid point.

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Twenty years after Ted Levitt sparked a rumpus with his essay The Globalization of Markets, globalisation is fast becoming a dirty word, not only among critics such as Naomi Klein, but in business circles too. Marketing: Critical Perspectives on Business and Management - Результат из Google Книги.
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Levitt globalization of markets Essays & Research Papers GLOBALIZATION OF MARKETS Theodore Levitt is often considered to be the first to recognize the trend towards globalization and states that: “ companies must learn to operate as if the world were one large market – ignoring superficial regional and national differences.

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